[caption id="" align=“alignnone” width=“846”] Image by  Duncan Hull  under Creative Commons License Image by  Duncan Hull  under Creative Commons License [/caption]

Google is the world's second most valuable brand (2nd year in a row). The king of branding is still the one, the only, Apple. This according to the Interbrands Best Global Brands report. (link)

  <img src="https://ekiledjian2.micro.blog/uploads/2025/d72eb11dac.jpg" alt="">

The report assigns Apple a brand value of $B118 whereas Google is a close second at $117. Evaluating global brands is a long and painful process but Interbrands boils it down to 3 main criteria:

  • Financial performance of the brand
  • The role the brand plays in influencing customer choice
  • Does the brand add a premium to products or services sold?