When I first discovered Twitter, I thought it was the stupidest thing in the world. After all, how can you effectively communicate in 140 characters. Would it be worthwhile to follow others? I just did not understand it. Then after playing with it for a while, I finally understood it s value and power. It has started revolutions and has helped companies build direct relationships with their customers. Twitter uses related to Marketing and Public Relations (PR) Executive proof I have worked with dozens of large multinational companies whose CEOs started blogs [to communicate directly with their customers and employees] but gave up after a handful of posts.

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